Comments on: Google AdSense - They know what they are doing http://www.streamsfamily.com/index.php/2006/05/11/google-adsense-they-know-what-they-are-doing/ Fri, 10 Sep 2010 12:52:56 +0000 http://wordpress.org/?v=2.5 By: Suzanne http://www.streamsfamily.com/index.php/2006/05/11/google-adsense-they-know-what-they-are-doing/#comment-13 Suzanne Sat, 13 May 2006 15:28:16 +0000 http://www.streamsfamily.com/wordpress/?p=27#comment-13 I tried AdSense with my blog before but never made any money :( I know a lot of the blogs I used to read have all kinds of ads and, honestly, they're really distracting. I don't read many blogs anymore that carry ads The ads themselves should be smaller or something especially the ones that have flash...my peripheral vision takes a beating from those ;) ...Have a nice weekend! I tried AdSense with my blog before but never made any money :( I know a lot of the blogs I used to read have all kinds of ads and, honestly, they’re really distracting. I don’t read many blogs anymore that carry ads The ads themselves should be smaller or something especially the ones that have flash…my peripheral vision takes a beating from those ;) …Have a nice weekend!

]]> By: Keesey http://www.streamsfamily.com/index.php/2006/05/11/google-adsense-they-know-what-they-are-doing/#comment-12 Keesey Fri, 12 May 2006 20:08:22 +0000 http://www.streamsfamily.com/wordpress/?p=27#comment-12 AdSense and AdWords are definitely on it. Check however some of issues and subsequent legal activity recently around the AdWords service and click fraud. Something to watch especially for SEM campaign managers who assign large portions of their marketing budgets to PPC.<br /><br /> adCenter is now serving 100% of the ad impressions on MSN and Live.com. I was initially shocked and kinda pissed as a manager of several campaigns that utilize Yahoo Marketing Service. One of Yahoo Marketing’s main publishing partners was MSN so campaigns in the Yahoo Marketing service would serve impressions into the MSN search engine. That is until May 4th. I feared a big hit on impressions and clicks on my Yahoo Marketing campaigns but in an initial very quick look, I am not seeing any real change. Perhaps the change will slowly materialize as content partners move from displaying Yahoo Mrkting ads to adCenter ads. Don’t know, but would love to see some forcasting from informed sources. Currently I place most campaigns in both AdWords and Yahoo Marketing and consequently I would guestimate having ads displayed in the 90ish% of search engines on relevant search terms (at least until adCenter shipped.) What will be interesting is how market share shifts now that adCenter is live in the US and how it continues to shift as adCenter goes live globally. Will I need to now manage PPC campaigns across three services to display to the same # of relevant searches? <br /><br /> AdSense and AdWords are definitely on it. Check however some of issues and subsequent legal activity recently around the AdWords service and click fraud. Something to watch especially for SEM campaign managers who assign large portions of their marketing budgets to PPC.

adCenter is now serving 100% of the ad impressions on MSN and Live.com. I was initially shocked and kinda pissed as a manager of several campaigns that utilize Yahoo Marketing Service. One of Yahoo Marketing’s main publishing partners was MSN so campaigns in the Yahoo Marketing service would serve impressions into the MSN search engine. That is until May 4th. I feared a big hit on impressions and clicks on my Yahoo Marketing campaigns but in an initial very quick look, I am not seeing any real change. Perhaps the change will slowly materialize as content partners move from displaying Yahoo Mrkting ads to adCenter ads. Don’t know, but would love to see some forcasting from informed sources. Currently I place most campaigns in both AdWords and Yahoo Marketing and consequently I would guestimate having ads displayed in the 90ish% of search engines on relevant search terms (at least until adCenter shipped.) What will be interesting is how market share shifts now that adCenter is live in the US and how it continues to shift as adCenter goes live globally. Will I need to now manage PPC campaigns across three services to display to the same # of relevant searches?

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